New 56

12 Dec 2024

Keerthana

ncreasing team engagement, changing the way businesses communicate and operate. As Canva enters its second decade, we’re not only focused on empowering every individual to design but on empowering every organization, too. Communicating visually empowers teams to express ideas clearly, take collaboration to new heights, and supercharge innovation. Building on this simple insight and following our growing global community, we’re thrilled to have unveiled our first-ever Canva India brand campaign, ‘Dil Se, Design Tak.’

Be it seamlessly collaborating on projects between teams or creating winning pitch decks; we strive to make design accessible for everyone, from students and teachers to small business owners and large organizations. ‘Dil Se, Design Tak’ reminds us all that there’s a designer in each and every one of us, and our creativity can flourish at work and in everyday life, with Canva.

Aapke (from yours) ‘Dil Se, Design Tak’

Centered around the power of using Canva to transform ideas into reality, ‘Dil Se, Design Tak' tugs on the heartstrings with an ad-film starring Ritvik Sahore, Naina Sareen, and Tenzin Dalha. It showcases how an otherwise simple farewell celebration is elevated with a little help from Canva.

Unlocking the magic of Canva

As an offshoot of the hero campaign, we’ve also launched a set of 12 unconventional ad films

– the ‘Hysterical Historical Café ’ – highlighting whimsical world scenarios in which historical figures grapple with modern-day challenges before experiencing the limitless possibilities of Canva.

With the aim of growing our connection with our Indian community, the campaign spotlights our intuitive editor and some of our most popular tools, including presentations, AI favourites Magic Eraser and Magic Grab, and ready-made design templates – all while having a little fun along the way.

The humorous take on iconic personalities such as Christopher Columbus and the Wright Brothers navigating everyday situations playfully highlights how anyone, regardless of their background or expertise in design, can create interesting visual content on Canva.

Championing local stories

As a visual communications platform in 190 countries with 190+ million monthly users, ensuring all of Canva is available in local languages and with local elements as we scale globally is incredibly important for becoming a truly accessible platform.

The rise of the creator economy, driven by affordable tech and widespread smartphone use, means there's a big demand for specialized design tools in India. As we continue to grow, local campaigns, content, and partnerships will become a big part of what we do. ‘Dil Se, Design Tak’ highlights our commitment to India, and we’re excited to make our mark by adapting to the country’s unique needs and interests.

Unleash your creativity

Our India brand campaign is now rolling out across TV and digital platforms, reminding us that there’s a designer in each and every one of us.

Inspired to try Canva for yourself? Explore our all-new editor

today.

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Written by

Chandrika Deb